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Joe Wapshott
Joe Wapshott

Joe Wapshott

Head of Product at Cuvva

Hard-won lessons from a decade in Product.

About

At Cuvva, I lead a team of five across Product & Design, while staying hands-on as a PM.

The PM role is changing at pace. I believe the future belongs to builders with real product sense. This philosophy shapes how I hire and build teams.

I've spent over a decade in product, moving from enterprise (Atos) into a product studio (TAB) before finding my home for the last 7 years in fintech startups. I've been Head of Product twice: first at Nude, starting and scaling the Product function before it's acquisition by Tembo, and now at Cuvva, where we've hit 1m customers and profitability.

Outside work, I live near London with my young family and dog. I play padel competitively, and in 2025, I ran two marathons on consecutive weekends. 2026 challenge still loading...

Experience

2024 — Present

Head of Product · Cuvva

Joined as first Principal PM; promoted to Head of Product. Leading product and design.

2020 — 2024

Head of Product · Nude

Joined pre-product-market-fit; promoted to Head of Product. Built and led team of 3 (2 PMs, 1 designer). Acquired by Tembo in early 2024.

2019 — 2020

Senior Product Manager · Kroo

Social-led challenger bank. Defined pre-banking-license product strategy and social product.

2017 — 2019

Product Manager · TAB (The App Business)

Product consultancy building mobile apps for enterprise including RBS, Tesco, and Kingfisher.

2014 — 2017

Client Development / Product Manager · Atos

Enterprise-scale IT. Progressed through strategy and client development into product.

Side Projects

Feb 2026

The era of the micro-tool

Hyper-personalised automations for an audience of one

Jan 2026

Context is the unlock

LLM-powered YouTube digest that deeply understands my context

Writing

Nov 2025

Start with the conclusion

Your audience is already deciding. Beat them to it.

Sep 2025

Dogfooding isn't optional

Testing checks it works. Using it tells you it's delightful.

Jun 2025

Most meetings shouldn't exist

The problem isn't meetings. It's how they're run.

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